I'll admit– I was sorry to see the disappearance of the upside-down question mark turned "C" turned "man"...
It seems that in general there are still too many things/ideas/directions. I'm not sure that it's clear as to the objective of your company, and that definitely needs to be figured out. However, it does seem that your company would benefit from a really strong wordmark and then supported by other elements (screaming mouth, question mark, dancing figures). The trick there is to get each of those supporting elements speaking the same language of the wordmark– but that needs to happen first. So, in terms of a strong wordmark– the sketchy handdrawn type is working best. It is friendly, fresh, and approachable. However, because of its handdrawn nature, it poses spacing issues that need to be refined. Also, you tend to treat "What" and "Culture" the same in terms of scale and placement– differentiate these terms bit as well as the question mark (which reads much better at the end or in the middle– the wordmark falls flat when it's positioned on the left). Also, see what happens when you remove the shadow from the handdrawn type– can it stand on its own that way? Perhaps that gives you a secondary typeface for your toolkit.
In addition, you need to develop a color palette and think about the style of your supporting text. Even if your wordmark always appears in black and white, it will be supported by colors than convey a mood. Perhaps finding these colors will help you figure out the mood of your wordmark and even refine the style of your supporting design elements.
Send me ideas as you develop them (or better yet, post them here so I can easily comment). I look forward to seeing this develop!
I'll admit– I was sorry to see the disappearance of the upside-down question mark turned "C" turned "man"...
ReplyDeleteIt seems that in general there are still too many things/ideas/directions. I'm not sure that it's clear as to the objective of your company, and that definitely needs to be figured out. However, it does seem that your company would benefit from a really strong wordmark and then supported by other elements (screaming mouth, question mark, dancing figures). The trick there is to get each of those supporting elements speaking the same language of the wordmark– but that needs to happen first. So, in terms of a strong wordmark– the sketchy handdrawn type is working best. It is friendly, fresh, and approachable. However, because of its handdrawn nature, it poses spacing issues that need to be refined. Also, you tend to treat "What" and "Culture" the same in terms of scale and placement– differentiate these terms bit as well as the question mark (which reads much better at the end or in the middle– the wordmark falls flat when it's positioned on the left). Also, see what happens when you remove the shadow from the handdrawn type– can it stand on its own that way? Perhaps that gives you a secondary typeface for your toolkit.
In addition, you need to develop a color palette and think about the style of your supporting text. Even if your wordmark always appears in black and white, it will be supported by colors than convey a mood. Perhaps finding these colors will help you figure out the mood of your wordmark and even refine the style of your supporting design elements.
Send me ideas as you develop them (or better yet, post them here so I can easily comment). I look forward to seeing this develop!